DRNGhana and Calm Waters Group-USA led a consortium to join Enabled Earth Foundation in Accra, Ghana for a virtual live event, dubbed “WOKE Radio Lunch and Fundraiser”. This was a live event on social media seeking to show the world the need for the establishment of Alphabeta school in Ghana that empowers youths with disability.
A patriotism call that brought high-powered dignitaries from the social welfare department, Ministry of Children and Social Protection, delegations from Ghana’s Federation of Disability and the general public, and all Implementing partners including; Enabled Earth Foundation, BlueCore Institute and ClockWork to share the importance of empowering youth with disabilities to the collective economic and social good.
Whiles, they made a presentation on the three-prong research used to develop their tuition curriculum program and business model. WOKE™ radio is where the mashup happens, where we forget what makes us different, highlighting what makes us human.
Effective integrated campaigns use direct mail, email, and brochure/sell sheets (among other tactics) to drive prospects to a microsite where they can view product specifications or informational videos. Give users the tools to download PDFs, order online, contact your company for more information, or find a nearby retailer where they can purchase your products. Both traditional and online PR can be used in the same fashion. By publicizing the launch of the product where your target audience spends time online, you can drive valuable traffic and interested users to the microsite. Furthermore, PR can notify industry publications of your product, where you might garner a review.
Remember that the greatest feature of a microsite is its infinite “trackability.” You can measure the metrics that matter while gleaning valuable customer insight from user behavior data, search terms, and content engagement. The track, measure and analyze the data provided by your web analytics tools to determine how to maximize the results of your product launch.